Euroser
Client: Euroser Dairy Group
Role: Branding, packaging, graphic design
Media: Visual identity, print, web
Date: 2024
Euroser is a supplier of premium dairy products in Central and Eastern Europe, with its headquarters in Poland. The group was seeking to reestablish its brand positioning in the product category and communicate its new offer.
I was responsible for revising the brand assets by redesigning packaging for eight brands and refining their logos and visual identities. I delivered the new packaging build files, currently on rollout, and identity guidelines, along with other communication materials.
Packaging redesign
Explored new design ideas and found differentiating attributes to set the brands apart from their crowded competitive space, whilst maintaining their most recognizable elements.
Transforming Q, their brand for premium deli dairy products, required exploring new design concepts to align with its positioning and new name. The body of the new “Q” icon is inspired by a cheese wheel, from the perspective of being handed out in person. Quality cheese brought from Euroser's hands to yours. It reflects the quality and precision of its products.
